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Cohesv has arrived. The content operations platform for b2b.

Updated: Sep 17, 2023

"Master your content, scale your growth"

Why this slogan out of all the possible slogans?

Because we think it embodies the key to growing your organization. Growth is fuelled by revenue. And in order to generate revenue at scale, we believe content sits at the core of this approach. Especially within b2b. The problem we've witnessed and experienced firsthand is that although b2b organization's can appreciate that "content is king" (cheers @BIll Gates) we think it's safe to say that understanding that statement is one thing but living that statement is a whole different ball game. The b2b landscape is evolving and buyers are driving that evolution. The way they buy is different. We know that buyers want to do most of the research on your product or solution before your sales team gets involved.

@Forrester has beaten the drum with the fact that:

"74% of business buyers told Forrester they conduct more than half of their research online before making an offline purchase."

And the plot thickens... @Tourial, an interactive demo platform recently executed a survey from over 100+ buyers looking at 526 SaaS purchases and the results strongly supports the sentiment you probably already share:

"84% said their biggest frustration with SaaS websites is being forced to go through sales to see the product and understand the how"

So what does this mean for you? It means that the content you put out into the world is more crucial than ever before. There is no shortage of content-creation tools in this age of AI. And the category of content operations is starting to fill up. But ensuring that the content you create is relevant, educational, and interesting and that it can speak to your audience segments and personas wherever they are in the buying journey, is something that collective human intelligence is best suited to.

It's time to look to your colleagues and your customers to extract their insightful, gold-nuggets!

In order to do this, cohesion is needed. Marketing, Sales, Customer Success, and the entire organization, can assist in creating revenue-inducing content. But creating that alignment is a challenge.

This is what Cohesv really does.

It delivers an environment to promote cohesion in order to foster collaboration.

📚 It centralizes your content library where it stores and tags content pieces by audience segment, persona, buying stage, and more. 💬 It allows you and your colleagues to request & share market insights which can then be converted into insight-driven content in a few clicks.

⚙️ It lets you run your content campaigns across your preferred channels from the same location.

🩺 All the while keeping an eye on the health and quality of each content piece using a variety of new and relevant KPIs. We're just getting started and we look forward to welcoming you on the journey. Matt & Elias. Cohesv Founders. Advocates of you achieving Content Mastery.


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